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How to Increase Effectiveness of Your Display Ad with Multivariate Testing
Have you ever noticed where hero images in ads direct your eye? When we discuss multivariate testing, usually people think of changing key messaging and the call to action and only sometimes the subtleties of images. The ad below is a great example of how … Continue » -
Predictions for Online Marketing in 2010
We are constantly asked by our clients, what should we anticipate this year as we leave 2009 in the rear view mirror. While it's different for each client and situation, I have composed general online marketing predictions for 2010. Companies will systematically cut out marketing tactics that … Continue » -
How Display Media Retargeting Works
Display Media Retargeting re-engages the 98 percent of Web browsers who visit a Web site yet don’t convert on their first visit, and can include those who arrive from a search engine. Retargeting is a progressive tactic among marketers looking to more effectively measure and … Continue » -
Targeting Options for Online Media Buy Campaigns
These days it is important to make every marketing dollar count, which is why it makes sense to choose the right targeting tactic when implementing a display advertising campaign. There are five main tactics to look at when deciding which will be the most targeted … Continue » -
How To Plan Your ‘09 Online Marketing Budget
During these tough economic times, budgeting is becoming an even more critical aspect of the planning process. It's easy for many companies to immediately dismiss marketing as a disposable expense, however, research shows that companies which continue to market during an economic downturn are that … Continue » -
2008 Summer Olympics Attracts Oline Advertisers
[caption id="attachment_218" align="alignleft" width="150" caption="Beijing 2008 Olympics - Phelps Wins Gold"][/caption] This year's Olympic Games is definitely one of the most anticipated and controversial events in recent history. With all of the protests occurring because of China's treatment of Tibet and China's … Continue » -
Interactive Marketing Gets Some Good News From Retail
According to the latest information provided by Forrester... Retail marketers are responsible for more than one-third of all interactive marketing spend: an expected $8.2 billion by year end 2008. As veterans in the interactive space, retailers will grow IM investments at a compound annual growth rate (CAGR) … Continue » -
Video Ads on YouTube Coming?
YouTube is proving to be a challenging advertising platform for Google. Google acquired YouTube in 2006, signaling big ambitions for online video advertising. However, they are running into a series of problems with copyright infringement issues and the fact that many online agencies and advertisers are … Continue »
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