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Is Social Network Advertising Ready for Marketers?
There is no question that social networking is buzzing and becoming more prevalent. Sites like LinkedIn, FaceBook, and MySpace are growing rapidly. But how do marketers evaluate social network advertising and what is it? Well... 37% of the US adult Internet population used online social networking … Continue » -
Behavioral Targeting Ad Spend Growth
Marketers know that behavioral targeting gets better results. Publishers like that behavioral targeting delivers more revenue. Consumers find the ads relevant to them and their searches. It's no surprise that behavioral targeting is expected to grow. According to eMarketer, $1.2 billion is expected to be spent … Continue » -
Growth of Online Dollars over Offline in 06
Online advertising growth rises again According to a recent analyst report, the speed of online advertising's growth, its benefit to offline campaigns, and recent online ad spending increases from major marketers all seem to be converging. Here's the online advertising supporting stats: … Continue » -
Google Site Targeting - a direct response or branding tactic?
Google's newest offering, Site Targeting, offers marketers contextual image ads. Marketers are able to select specific content sites across the Google network where they would like their ads shown. Examples of Google site targeting include: c|net, iVillage, The New York Times, and many … Continue »
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