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Why 2012 Online Advertising will Surpass Print, but not TV
Online advertising spending will surpass print advertising for the first time this year, according to a study released this week by eMarketer. With total ad spending expected to increase more than 6% in 2012, to $169.5B, online advertising spending is expected to increase 23%. Although 20%+ year over year … Continue » -
Understanding Different Forms of Media – Part 3
In parts 1 and 2 of this series, we outlined two forms of media: Owned media is essential for companies to establish their brand. Earned media is cost effective and critical in building a positive reputation. The 3rd type, Paid media may be the most difficult to … Continue » -
Understanding Different Forms of Media – Part 2
Owned media is created and maintained by a company for its own recognition and use. It is within complete control of the company itself. What are other forms of media that brands should consider? Earned Media Earned media is not paid for with money, but … Continue » -
Understanding Different Forms of Media – Part 1
When it comes to business, creating and managing different forms of media is critical to brand recognition and the success of a company. In order to know how and where to focus efforts, business owners should dig a little deeper into the different types of … Continue » -
What’s the Right Display Advertising Mix for Branding vs. Direct Response?
When it comes to online advertising, paid search is not enough. While online marketers have many tactics in their arsenal, display advertising has the versatility to span the spectrum of branding and direct response. Display advertising allows marketers to target their audience: Demographically Geographically … Continue » -
Google Display: “Watch This Space”
Did You Know? More than 40 percent of the ads that Google shows are now display-oriented, non-text ads. Efforts to more aggressively promote their display advertising efforts follow an influx of new innovations and creative campaigns from advertisers and agencies. Learn more about … Continue » -
Retargeting - Effective ROI or Threat to Online Privacy?
Are you being followed online by that shiny new HDTV you recently researched online? Have you recently felt the urge to purchase those pants you added to your online shopping cart? And how do those Zappos ads magically display your size and favorite style of … Continue » -
How to Use Retargeting to Recapture Lost Conversions with Google Remarketing
According to Forrester, the shopping cart abandonment rate is currently 71 percent. The reasons are varied, but the opportunity to recapture these lost sales is huge. These are lost sales from people that came extremely close to completing a purchase, making them … Continue »
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