Multivariate Testing Accelerates and Drives Improved Conversion Rates

By Eric Dudley on Aug 11, 2008

As online marketers we have many levers to optimize. As we strive to attract qualified visitors we also realize a targeted visitor is only as good as the experience they encounter when they arrive. It is our opportunity to deliver an exceptional experience and great … Continue »

Search Engine Strategies Day 1 - What To Do?

By Eric Dudley on Aug 7, 2008

We are getting ready to head out to San Jose for the 2008 Search Engine Strategies Conference, Aug. 18-22. For the first time we will be blogging LIVE providing great information on the latest in Search Engine Marketing. Please join us here at MarketerInsight to learn … Continue »

Facebook Marketing Strategies, Food for Thought

By Eric Dudley on Jul 30, 2008

We as Interactive Marketing professionals, consumer market research professionals, and eBusiness & channel strategy professionals look for solutions that meet the needs of today's online environment. When posed with this question, Facebook comes up over and over again. So what should we do about it? … Continue »

2008 Online Marketing Summit

By Eric Dudley on Jul 24, 2008

We are excited to be attending the 2008 Online Marketing Summit in Atlanta on August 12th, which is an educational event for marketing professionals. This year, the topics include: Website Strategy Customer Life-Cycle and Loyalty Marketing Search Engine Marketing Demand Generation Email Marketing Social Media Strategies … Continue »

New Data Benchmarking Service Available from Google

By Eric Dudley on Apr 10, 2008

Google recently announced the availability of a data benchmarking service that gives users the ability to compare their properties to other sites within an industry. Brett Crosby from the Google Analytics blog writes, "Of course, benchmarking only works if people can opt to share their … Continue »

More Ad Dollars Reallocated to Online: Advertsiers Care More About What Works

By Eric Dudley on Feb 24, 2006

It is no surpise to me that more TV, Print, and Radio dollars are being reallocted to online marketing. Why? Advertisers care more about what works; online marketing is quantifiable, and reduces risk. The Pay-per-click models continue to attract advertisers as the cost is only … Continue »

Google Ads Go To “Press”

By Kyle Bumgardner on Feb 9, 2006

Bidding has opened up for Google print ads via AdWords, and advertisers can now, during a test phase, bid for full-page, half-page and quarter-page ads in various lifestyle and technology magazines, reports ClickZ. Google print ads provides circulation and readership data, including proportion of males … Continue »

Right Place, Right Time

By Kyle Bumgardner on Jan 27, 2006

The concept of Behavioral Targeting is certainly nothing new to online marketers...in fact, its "buzzworthiness" dates back to 2004 . Most experts agree that it has unlimited potential because it works to make advertising even more relevant by dynamically matching an interest or offer to a … Continue »

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