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How Effective is B2B Search Marketing for Driving Leads?
It probably wouldn't surprise you that B2B marketers are continuing to shift dollars to digital marketing. But did you know that B2B marketers are allocating on average 10% of their marketing budget to Search Marketing? How does that compare to your Search Marketing … Continue » -
Local Search - How To Get The Most From Your Local Listing
Today, there are over 10 billion unique searches done each month online in the United States alone. Of those searches, 40% have local intent 5% use city or state name 0.5% use zip codes Marketers should evaluate the opportunity of local search and determine how it fits into their … Continue » -
Predictions for Online Marketing in 2010
We are constantly asked by our clients, what should we anticipate this year as we leave 2009 in the rear view mirror. While it's different for each client and situation, I have composed general online marketing predictions for 2010. Companies will systematically cut out marketing tactics that … Continue » -
Speaking at ExactTarget Connections ‘09
Connections '09: the ExactTarget User Conference is taking place next week in Indianapolis. They've sold out again and are expecting over 1,200 1-to-1 marketers.  This year's keynote speakers include: Malcolm Gladwell, Marlee Matlin and Kelly Mooney. Once again, we will be attending and blogging live from … Continue » -
Online Sales Channel Outlook for B2B Marketers Strong
Traditional marketing channel use for B2B marketers is projected to be off, while the online sales channel is expected to increase according to a recent study from Hearst Electronics Group and Goldstein Group Communications. Interestinly, online was the onlysales channel more respondents said they … Continue » -
Are You Tracking New Keyword Search Trends?
Trends in search marketing are changing as market demands change and new consumers enter the space to use the medium. It is important to be able to these research trends and track them relative to our campaigns so as trends emerge, we as marketers can … Continue » -
Case Study: Paid and Organic Search Generate 12% Lift
According to a recent Google study with a luxury vehicle company, paid ads and organic search work together to create a greater lift in visitors. This particular study concluded that adding branded ads brought a 12% increase in terms of driving visitors. Just as marketing programs … Continue » -
How To Plan Your ‘09 Online Marketing Budget
During these tough economic times, budgeting is becoming an even more critical aspect of the planning process. It's easy for many companies to immediately dismiss marketing as a disposable expense, however, research shows that companies which continue to market during an economic downturn are that … Continue »
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