-
Predictions for Online Marketing in 2010
We are constantly asked by our clients, what should we anticipate this year as we leave 2009 in the rear view mirror. While it's different for each client and situation, I have composed general online marketing predictions for 2010. Companies will systematically cut out marketing tactics that … Continue » -
Why Integrating Social Media and Email Marketing Makes Sense
As a marketer, are you looking for a way to combine your email strategy with social media? ExactTarget's Social Forward allows your customers to share email messages and allows you to track how the message is being forwarded. ExactTarget has partnered with ShareThis to create … Continue » -
State of BtoB Online Marketing - Connections ‘09
Last week, I had the privilege of presenting at ExactTarget's Connections '09 conference on the state of B2B online marketing. It was a great opportunity to share the challenges and opportunities facing BtoB marketers today. Below is the presentation: State of BtoB Online Marketing … Continue » -
Live updates from ExactTarget Connections #ET09
Follow Twitter updates and insider information from ExactTarget's User Conference www.Connections09.com … Continue » -
Speaking at ExactTarget Connections ‘09
Connections '09: the ExactTarget User Conference is taking place next week in Indianapolis. They've sold out again and are expecting over 1,200 1-to-1 marketers.  This year's keynote speakers include: Malcolm Gladwell, Marlee Matlin and Kelly Mooney. Once again, we will be attending and blogging live from … Continue » -
Share-To-Social Replacing Email Forward to a Friend?
The sharing of information is an integral part of marketing and the way people choose to share information is continually changing. When planning an email strategy, you should definitely ask, "how does your audience/subscribers share information?" According to a recent Marketing Sherpa case study … Continue » -
How Online Marketers Adjust in Tough Economic Times
The plunge of the stock market last week is certainly a reflection of the weakening economy and dare I finally say recession.  Few of us are unaffected that have investments in the market, however, it was encouraging to see the Dow's 11% rebound today! Frankly, I … Continue » -
Papa John’s CEO Nigel Travis Shares Online Marketing Success
Founded 24 years ago by John Schnatter, Papa John's with 3,270 restaurants world-wide in 28 countries surpassed $1 billion in online sales through its online ordering site, papajohns.com. Nigel Travis shared his story with us at the ExactTarget Connections conference. They are currently addressing these business challenges: Commodity … Continue »
Digital Thought Leadership
Subscribe to Marketer Insight Blog
