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Email Marketing ExactTarget 08 - Technology Update
Scott McCorkle, VP of Technology, has enthusiasm and brains to make things happen at ExactTarget. He is now speaking to us at the opening session of ExactTarget Connections 08. We now have the opportunity to hear Bob Ford, Director of Online Marketing for Papa Johns, talk … Continue » -
ExactTarget ‘08 - The Ideal Customer Relationship and Brand Harmony
Steve Yastrow Author of two books, We: The Ideal Customer Relationship and Brand Harmony Steve's passion is helping organizations create major profit breakthroughs through better connections with customers. As a consultant, speaker and writer he challenges his clients, audiences and readers to reinvent the way … Continue » -
ExactTarget ‘08 Email Marketing Conference - Subscribers Rule!
Jeffery Rohrs, VP of Marketing is welcoming us and preparing to walk us through his research road show that he presented to about 13 cities over this past year. Here are some of his findings: Email is the best ROI channel as sighted by MarketingSherpa with … Continue » -
How To Plan Your ‘09 Online Marketing Budget
During these tough economic times, budgeting is becoming an even more critical aspect of the planning process. It's easy for many companies to immediately dismiss marketing as a disposable expense, however, research shows that companies which continue to market during an economic downturn are that … Continue » -
2008 Online Marketing Summit
We are excited to be attending the 2008 Online Marketing Summit in Atlanta on August 12th, which is an educational event for marketing professionals. This year, the topics include: Website Strategy Customer Life-Cycle and Loyalty Marketing Search Engine Marketing Demand Generation Email Marketing Social Media Strategies … Continue » -
Email Open Rates Decline - Get Your Message Noticed
According to a recently released quarterly e-mail marketing report, while most e-mail marketing metrics are improving, email open rates continue to decline. How many emails do you receive each day and how many do you ignore? If you are like me, that number increases daily. … Continue »
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