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Connections 2011: How to Create Magnetic Content & Measurement Framework
Geoff Ramsey opened the Connections 2011 keynote with 2 issues marketers face: Lack of adequate metrics How to engage with consumers online with all the distractions Can you relate? Performance measurement is key. Ever hear: “Prove to me it works in the short-term and long-term.” … Continue » -
How Can You Avoid The Social Break-Up?
Breaking up is hard to do, or so they say. If true, then why do so many consumers 'break-up' with brands by unfollowing, unliking and unsubscribing via Twitter, Facebook and Email? ExactTarget just released “The Social Break-Up,” a study that surveyed more … Continue » -
How To Integrate Blogging and Email Marketing
What if you had a way to integrate two successful and different online tactics to reach a new level of success? Consider extending the reach of your blog and website by creating a monthly email broadcast summarizing the most popular and engaging content. Here's … Continue » -
How to Solve Online Marketers Biggest Problems
Tying It All Together: Stories of Multi-Channel Marketing Success Moderator: R.J. Talyor (ExactTarget) | Speakers: Laurie Beasley (Beasley Direct), Lee Rosenthal (Apartments.com), Suresh Vittal (Forrester Research) As online marketers, we all have opportunities to help improve the effectiveness of the investment with which … Continue » -
Setting the Stage for OMS Charlotte - Interview
Joel Book from ExactTarget visited the WebsiteBiz office and talked with us about what's new with ExactTarget, some emerging trends with email, social media, and mobile marketing, and gave us a sneak peek into his session presentation for the Online Marketing Summit. Joel is a … Continue » -
Integrated Social Media and Email Marketing Tactics
Combining email marketing within social media isn't a new concept. What is new; however, are the tactics that can be used to create a successful integrated marketing strategy. An email marketing customer survey from AWeber found the 2 most common tactics for … Continue » -
Where Do Your Customers Start Their Day?
Understanding where your audience spends time online is the most important factor in delivering the right message at the right time. But, to reach your customers during their daily routine requires an integrated approach and careful alignment of messaging across channels. For most people, the … Continue » -
Top Email Marketing Tactics for 2010
How are you planning on using email this year? Take a look at our top 10 email marketing tactics to use in 2010 for some ideas. 10 Email Marketing Tactics You Must Use In 2010 View more presentations from WebsiteBiz. … Continue »
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