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How Can You Avoid The Social Break-Up?
Breaking up is hard to do, or so they say. If true, then why do so many consumers 'break-up' with brands by unfollowing, unliking and unsubscribing via Twitter, Facebook and Email? ExactTarget just released “The Social Break-Up,” a study that surveyed more … Continue » -
How to Use Retargeting to Recapture Lost Conversions with Google Remarketing
According to Forrester, the shopping cart abandonment rate is currently 71 percent. The reasons are varied, but the opportunity to recapture these lost sales is huge. These are lost sales from people that came extremely close to completing a purchase, making them … Continue » -
How Online Marketers Adjust in Tough Economic Times
The plunge of the stock market last week is certainly a reflection of the weakening economy and dare I finally say recession. Few of us are unaffected that have investments in the market, however, it was encouraging to see the Dow's 11% rebound today! Frankly, I … Continue » -
Papa John’s CEO Nigel Travis Shares Online Marketing Success
Founded 24 years ago by John Schnatter, Papa John's with 3,270 restaurants world-wide in 28 countries surpassed $1 billion in online sales through its online ordering site, papajohns.com. Nigel Travis shared his story with us at the ExactTarget Connections conference. They are currently addressing these business challenges: Commodity … Continue » -
How To Plan Your ‘09 Online Marketing Budget
During these tough economic times, budgeting is becoming an even more critical aspect of the planning process. It's easy for many companies to immediately dismiss marketing as a disposable expense, however, research shows that companies which continue to market during an economic downturn are that … Continue » -
Search Engine Strategies Day 1 - What To Do?
We are getting ready to head out to San Jose for the 2008 Search Engine Strategies Conference, Aug. 18-22. For the first time we will be blogging LIVE providing great information on the latest in Search Engine Marketing. Please join us here at MarketerInsight to learn … Continue » -
Interactive Marketing Gets Some Good News From Retail
According to the latest information provided by Forrester... Retail marketers are responsible for more than one-third of all interactive marketing spend: an expected $8.2 billion by year end 2008. As veterans in the interactive space, retailers will grow IM investments at a compound annual growth rate (CAGR) … Continue » -
Facebook Marketing Strategies, Food for Thought
We as Interactive Marketing professionals, consumer market research professionals, and eBusiness & channel strategy professionals look for solutions that meet the needs of today's online environment. When posed with this question, Facebook comes up over and over again. So what should we do about it? … Continue »
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