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Google Ends Radio Ads after Exiting Print Ads
Just last month Google announced they were ending a program to sell print ads in newspapers, now Google has announced they will be phasing out their broadcast-radio business. Advertisers will no longer be able to use Google Audio Ads and AdSense for Audio products after … Continue » -
More Web Development and Display Ad Budgets Moving to Search in 2009
A recent SEMPO survey asked which programs respondents were shifting away from in order to budget for search marketing programs. Not surprisingly, most respondents are shifting away from traditional mediums to fund search marketing; however, marketers are also increasingly shifting away from website development and … Continue » -
Bidding on Trademarks in Your Paid Search Campaign
According to a recent SEMPO study, respondents were asked how they factor their trademarks into their paid placement campaigns. While we generally recommend bidding on trademarks along with natural search ranking, there is a tremendous advantage to controlling the ad copy in the sponsored listing … Continue » -
Are You Tracking New Keyword Search Trends?
Trends in search marketing are changing as market demands change and new consumers enter the space to use the medium. It is important to be able to these research trends and track them relative to our campaigns so as trends emerge, we as marketers can … Continue » -
Case Study: Paid and Organic Search Generate 12% Lift
According to a recent Google study with a luxury vehicle company, paid ads and organic search work together to create a greater lift in visitors. This particular study concluded that adding branded ads brought a 12% increase in terms of driving visitors. Just as marketing programs … Continue » -
2008 Online Holiday Shopping Begins with Research
Click to View Full SizeAccording to a recent Google study, the Internet is the key influencer of holiday purchases. This year, the Internet is playing an especially vital role in retail revenue. Consumers are researching planned purchases earlier in the year and using the online … Continue » -
How Online Marketers Adjust in Tough Economic Times
The plunge of the stock market last week is certainly a reflection of the weakening economy and dare I finally say recession. Few of us are unaffected that have investments in the market, however, it was encouraging to see the Dow's 11% rebound today! Frankly, I … Continue » -
Papa John’s CEO Nigel Travis Shares Online Marketing Success
Founded 24 years ago by John Schnatter, Papa John's with 3,270 restaurants world-wide in 28 countries surpassed $1 billion in online sales through its online ordering site, papajohns.com. Nigel Travis shared his story with us at the ExactTarget Connections conference. They are currently addressing these business challenges: Commodity … Continue »
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