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Global Leadership Conference Reinforces WebsiteBiz’ Mission
For the second consecutive year, I was given the opportunity to participate at the Entrepreneurs' Organization Global Leadership Conference in San Francisco. It's one of my favorite places to visit and it's close to my mom so I get to visit with her. It's gravy … Continue » -
Measuring Results Online - What should you track?
Unfortunately, I still see marketers struggling to communicate the value of online marketing and how it drives bottom-line results. Much of this is caused by a lack of standard metrics by which to measure results online and report impact...especially when a direct response conversion … Continue » -
Most Effective Media - Internet is the #2 Media, only to TV
What is the most effective media to utilizize to reach your audience? The Internet is the second most effective media for capturing the attention of adult audience, this according to Burst Media research just released. Furthermore, when respondents were asked about purchasing influence the Internet … Continue » -
Behavioral Targeting Ad Spend Growth
Marketers know that behavioral targeting gets better results. Publishers like that behavioral targeting delivers more revenue. Consumers find the ads relevant to them and their searches. It's no surprise that behavioral targeting is expected to grow. According to eMarketer, $1.2 billion is expected to be spent … Continue »
Digital Thought Leadership
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