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B2B Social Media Marketing Bridges Awareness and Conversation
B2Bs and B2Cs face unique challenges in digital marketing. And while they both have access to the same tools and tactics, B2B marketers have been much slower in the adoption of social media as a primary communication channel. Perhaps social media seems … Continue » -
How to Target the New Consumer Online
Even with all the technological tools and social media listening capabilities we have as marketers, it’s increasingly difficult to keep up with new consumers continually shifting lifestyles, income levels and behaviors. If you could improve the targeting of your next campaign by … Continue » -
Three Key Elements of Effective Lead Nurturing
One of the essential roles of marketing is to support the sales team, often with the primary goal of generating leads. While acquiring leads is important, identifying which contacts are qualified prospects and establishing a dialogue with them is equally valuable. That’s where … Continue » -
How Online Factors Into Holiday Shopping This Season
With many people dealing with tight budgets this year, marketers need to know how customers plan to use the online channel for their holiday shopping. A recent eMarketer study breaks down how customers are using the online channel to make purchasing decisions this … Continue » -
Local Search - How To Get The Most From Your Local Listing
Today, there are over 10 billion unique searches done each month online in the United States alone. Of those searches, 40% have local intent 5% use city or state name 0.5% use zip codes Marketers should evaluate the opportunity of local search and determine how it fits into their … Continue » -
How to Optimize Your Landing Pages for Results
As an online marketer, I'm sure you've tried improving your landing page conversion rate by testing various combinations of headlines, offers, hero images, forms and calls to action. Testing is definitely important for conversion optimization, but have you ever thought of improving your … Continue » -
Predictions for Online Marketing in 2010
We are constantly asked by our clients, what should we anticipate this year as we leave 2009 in the rear view mirror. While it's different for each client and situation, I have composed general online marketing predictions for 2010. Companies will systematically cut out marketing tactics that … Continue » -
Got Online Coupons?
Online coupon related websites continue leading growth on the web in 2009. If you aren't using online coupons to entice consumers yet, you could be missing out. According to a new report from Burst Media consumers are now using coupons 34% more often than just six months … Continue »
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