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Predictions for Online Marketing in 2010
We are constantly asked by our clients, what should we anticipate this year as we leave 2009 in the rear view mirror. While it's different for each client and situation, I have composed general online marketing predictions for 2010. Companies will systematically cut out marketing tactics that … Continue » -
Top 6 Social Media Marketing Goals
To begin an effective social media marketing campaign, you need to set some achievable goals. And you have to know what you're aiming for in order to know if you're hitting the mark, right? So, here's some common goals for social media marketing: Increased Brand … Continue » -
Setting Goals and Defining Target Audiences for Social Media Campaigns
Social media marketing is gaining a lot of momentum lately, but how do you use to use social media in a way that produces results? Without defined goals and a targeted audience, social media efforts fall flat. Before you begin to use social media as … Continue » -
Google Ends Radio Ads after Exiting Print Ads
Just last month Google announced they were ending a program to sell print ads in newspapers, now Google has announced they will be phasing out their broadcast-radio business. Advertisers will no longer be able to use Google Audio Ads and AdSense for Audio products after … Continue » -
Five Facts of Blogging
Blogging has become an increasingly important medium for most businesses. In fact, there have been a number of studies aimed at understanding the size of the Blogosphere, yielding widely varying estimates of both the number of blogs and blog readership. All studies agree, however, that … Continue » -
Papa John’s CEO Nigel Travis Shares Online Marketing Success
Founded 24 years ago by John Schnatter, Papa John's with 3,270 restaurants world-wide in 28 countries surpassed $1 billion in online sales through its online ordering site, papajohns.com. Nigel Travis shared his story with us at the ExactTarget Connections conference. They are currently addressing these business challenges: Commodity … Continue » -
ExactTarget ‘08 - The Ideal Customer Relationship and Brand Harmony
Steve Yastrow Author of two books, We: The Ideal Customer Relationship and Brand Harmony Steve's passion is helping organizations create major profit breakthroughs through better connections with customers. As a consultant, speaker and writer he challenges his clients, audiences and readers to reinvent the way … Continue » -
How To Plan Your ‘09 Online Marketing Budget
During these tough economic times, budgeting is becoming an even more critical aspect of the planning process. It's easy for many companies to immediately dismiss marketing as a disposable expense, however, research shows that companies which continue to market during an economic downturn are that … Continue »
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