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Understanding Different Forms of Media – Part 1
When it comes to business, creating and managing different forms of media is critical to brand recognition and the success of a company. In order to know how and where to focus efforts, business owners should dig a little deeper into the different types of … Continue » -
What’s the Right Display Advertising Mix for Branding vs. Direct Response?
When it comes to online advertising, paid search is not enough. While online marketers have many tactics in their arsenal, display advertising has the versatility to span the spectrum of branding and direct response. Display advertising allows marketers to target their audience: Demographically Geographically … Continue » -
Brands With the Most Social Media Buzz in 2010
The third annual Vitrue 100 report is just out, and it highlights the top social media brands of 2010. It's important to note that the rankings are based on the volume of discussion of the brands on: Twitter Facebook YouTube So, what social … Continue » -
How Integrated Digital Marketing Tactics Influence Brand, Purchase and Engagement
What's the right mix? We are often asked this question of digital marketers. And as you may expect, it depends...on our client's goals and objectives. The right mix of integrated digital marketing tactics - specifically organic, paid search, … Continue » -
How Facebook Brands Are Driving Engagement
Brands using Facebook want consumers to "Like" and engage with their product, but what do consumers get in return? A December 2009 MarketingSherpa survey asserts that learning about specials and sales was the top motivation of those who liked and/or followed a … Continue » -
Marketing the Summer Blockbuster
The recipe for marketing the summer "blockbuster" hasn't changed much over the years: Big names, branded merchandise, action figures and A-listers spread across TV, print, and perhaps even the drive-through window at a local fast food restaurant. But what about online? Below are … Continue » -
Shift to Digital Marketing is not all about ROI
ExactTarget just released a study tracking marketing budgeting trends. Not surprisingly, results show digital marketing budgets will increase by 17% in 2010, and will account for 24% of overall marketing budgets. What is surprising about the results? 70% of the companies surveyed plan to increase their budgets for social … Continue » -
How to Increase Effectiveness of Your Display Ad with Multivariate Testing
Have you ever noticed where hero images in ads direct your eye? When we discuss multivariate testing, usually people think of changing key messaging and the call to action and only sometimes the subtleties of images. The ad below is a great example of how … Continue »
Digital Thought Leadership
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