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How to Target the New Consumer Online
Even with all the technological tools and social media listening capabilities we have as marketers, it’s increasingly difficult to keep up with new consumers continually shifting lifestyles, income levels and behaviors. If you could improve the targeting of your next campaign by … Continue » -
How Google Got Fresh: The Latest Algorithm Update
Google’s blog post by Amit Singhal on November 3, 2011 announced their latest algorithm update, Google Fresh, devoted to ‘giving you fresher, more recent search results’. Like their metaphor of warm oven-baked cookies, they conveyed ‘search results are better relevant and recent … Continue »
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