Digital Marketing Blog - Marketer Insight

Why Your Online Marketing Strategy is a Game Changer

By Colin McGee on Sep 26, 2011

It wasn’t so long ago that developing a new website required a company to invest tens of thousands, or even millions, of dollars in the development of a custom content management system (CMS). The days of building a site from scratch are over, … Continue »
Connections 2011: How to Create Magnetic Content & Measurement Framework

By Eric Dudley on Sep 13, 2011

Geoff Ramsey opened the Connections 2011 keynote with 2 issues marketers face: Lack of adequate metrics How to engage with consumers online with all the distractions Can you relate? Performance measurement is key. Ever hear: “Prove to me it works in the short-term and long-term.” … Continue »
ExactTarget Connections 2011 – Blogging Live

By Eric Dudley on Sep 12, 2011

Kyle and I will be attending ExactTarget's annual Connections conference in Indianapolis this week. We'll be blogging live about popular Connections 2011 sessions such as: Digital Impact and the Power of Insight Wikipedia: The Power of One Wiki One Vision. One Team. Be sure … Continue »

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