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How Effective is B2B Search Marketing for Driving Leads?
It probably wouldn't surprise you that B2B marketers are continuing to shift dollars to digital marketing. But did you know that B2B marketers are allocating on average 10% of their marketing budget to Search Marketing? How does that compare to your Search Marketing … Continue » -
To Deal or Not to Deal?
In November 2008, Groupon launched their daily deal site and a new generation of online coupons began. Three years later, there are thousands of daily deal sites, from smaller companies serving their local market to large corporations offering international deals. And so far, there seems to … Continue » -
How Well Do You Really Understand Bounce Rate?
Web analytics tools provide you with one of the most useful pieces of information you will receive about your website visitors: bounce rate. Simply put, bounce rate shows the number and percentage of viewers who arrive at a page on your website, then … Continue » -
What’s the Right Display Advertising Mix for Branding vs. Direct Response?
When it comes to online advertising, paid search is not enough. While online marketers have many tactics in their arsenal, display advertising has the versatility to span the spectrum of branding and direct response. Display advertising allows marketers to target their audience: Demographically Geographically … Continue » -
Launch of Google Offers Will Challenge Daily Deal Competition
According to estimates from BIA/Kelsey, daily deal sales accounted for $873 million in revenues in 2010. This figure is expected to more than quadruple to nearly $4 billion in the next four years. It’s no surprise that Google announced recently that it will introduce a … Continue »
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