Digital Marketing Blog - Marketer Insight

Marketing Art and/or Science?

By Kyle Bumgardner on Apr 18, 2011

Many traditional marketers describe marketing as art, driven solely by imagery, emotion and unpredictable response. As a result, the art of marketing avoids accountability and fails to adjust to changes in consumer behavior or poorly directed campaigns. Some modern marketers suggest marketing is strictly science, … Continue »
How to Align Search Intent with Visitor Experience

By Eric Dudley on Apr 11, 2011

70% of users start with search engines for information, but only 1 in 4 of those searches are successful - with some even taking up to 13 minutes to complete. This is a huge opportunity for marketers. Search engines are a tool driven by intent. Searches happen when a … Continue »
Chipotle’s Integrated Social, Mobile, TV and Web BOGO Drives Exposure & Engagement

By Eric Dudley on Apr 4, 2011

Last month Chipotle ran a BOGO promotion for a new NBC show on Facebook. Anyone who watched the 90-second video promoting NBC's new show America's Next Great Restaurant was able to get a Chipotle coupon in return. The chain's founder and … Continue »

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