Digital Marketing Blog - Marketer Insight

Google + 1 = Search Gets Better

By Kyle Bumgardner on Mar 31, 2011

Google launched their version of the “Like” button or search “Retweet,” which allows anyone to recommend search results to friends, contacts and others on the web with the click of the +1 button. How Google + 1 works: The +1 button will appear next to … Continue »
Social Media Drives Fan Engagement for NBA’s Bobcats

By Kyle Bumgardner on Mar 21, 2011

Pictured above: Michael Thompson and Seth Bennett - Charlotte Bobcats, and Kyle Bumgardner - WebsiteBiz The Charlotte Bobcats use Facebook and Twitter to connect with fans and build community. The 'Social Network Challenge' asks Bobcats' Facebook fans to sell tickets at a reduced rate for … Continue »
Dynamics of Marketing Ecosystems

By Kyle Bumgardner on Mar 1, 2011

Ecosystems are everywhere. In nature, living and non-living organisms interact and respond to related events. New elements introduced into an ecosystem tend to have a “disruptive effect” on the entire community. Cause and effect is continuous. The ability of ecosystems to recover from … Continue »

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