Digital Marketing Blog - Marketer Insight

How Can You Avoid The Social Break-Up?

By Eric Dudley on Feb 28, 2011

Breaking up is hard to do, or so they say. If true, then why do so many consumers 'break-up' with brands by unfollowing, unliking and unsubscribing via Twitter, Facebook and Email? ExactTarget just released “The Social Break-Up,” a study that surveyed more … Continue »
Facebook Sponsored Stories

By Kyle Bumgardner on Feb 22, 2011

Sponsored Stories allows advertisers to turns your page updates, checkins, likes, and activity into promotions. The new ads allow brands to leverage activity that already appears in your news feed and turn them into ads on your sidebar, creating greater visibility for the brand. Sponsored … Continue »
What Egypt’s Uprising Can Teach Us About Social Media Strategy

By Eric Dudley on Feb 8, 2011

The uprising in Egypt has resulted in people all over the world taking to social media to share their thoughts on the crisis, while Egypt itself was forced into silence by the government for one week. According to Trendrr, 245,0000 tweets containing "Egypt" were sent on … Continue »

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