Digital Marketing Blog - Marketer Insight

Posts in January 2011.

How To Analyze Bounce Rate and Conversion with One Simple Chart

By Kyle Bumgardner on Jan 31, 2011

Derive meaningful insight about the overall effectiveness of your website by combining two common analytics data points: Bounce Rate: A measurement of visitor engagement on your site, while conversion rate is best thought of as defining buying potential. When you compare bounce rate against conversion … Continue »
Marketing Attribution Best Practices and Resources

By Kyle Bumgardner on Jan 27, 2011

Digital marketing attribution is the process of understanding and measuring which marketing tactics or touch points contribute to achieving conversions and goals - enabling you to determine where to spend and how to build better campaigns and strategies. How do you determine what prompted a … Continue »
Join Us At #NexusCafe, A Weekly Chat for Marketers

By Kyle Bumgardner on Jan 25, 2011

WebsiteBiz will take part in it's first 'Twitterview' (or Twitter interview, for those not up-to-date with the Twitter lingo). We will be 'twitterviewed' by @ETNexus in this week's installment of the newly created Nexus Cafe, a weekly Twitter chat for all things digital … Continue »
Top 5 Digital Marketing Resolutions for 2011

By Eric Dudley on Jan 20, 2011

It's absolutely imperative that digital marketers stay ahead of the game in the ever evolving digital marketing arena. And 2011 is no different. As customers turn to Facebook, Twitter, mobile and email more than ever, it's key to meet them where they are to … Continue »
Brands With the Most Social Media Buzz in 2010

By Eric Dudley on Jan 18, 2011

The third annual Vitrue 100 report is just out, and it highlights the top social media brands of 2010. It's important to note that the rankings are based on the volume of discussion of the brands on: Twitter Facebook YouTube So, what social … Continue »
A Call to Action

By Kyle Bumgardner on Jan 6, 2011

Are you excited about the Internet marketing industry and the innovative work the Charlotte marketing community will deliver in 2011? More importantly, do you feel a renewed sense of urgency among local businesses, agencies and media to participate, create and challenge the status quo? Maybe next … Continue »

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