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How QR Codes Help Align Off- and Online Marketing
Black Friday is right around the corner, which means most companies are gearing up for the big shopping season. Others are planning for the start of a new fiscal year. Regardless of your Q4 focus, aligning your offline and online marketing efforts, particularly around mobile, … Continue » -
How Content Marketing Evolves with 1 to 1 Marketing
Marketing for the last 150 years has been push marketing, but for the first time ever, it is pull. Customers have an assemblage of voice whether it’s responding to NetFlix new pricing or discontent in Egypt over Mubarak. Content marketing is being shifted&mdash … Continue » -
Why Your Online Marketing Strategy is a Game Changer
It wasn’t so long ago that developing a new website required a company to invest tens of thousands, or even millions, of dollars in the development of a custom content management system (CMS). The days of building a site from scratch are over, … Continue » -
Connections 2011: How to Create Magnetic Content & Measurement Framework
Geoff Ramsey opened the Connections 2011 keynote with 2 issues marketers face: Lack of adequate metrics How to engage with consumers online with all the distractions Can you relate? Performance measurement is key. Ever hear: “Prove to me it works in the short-term and long-term.” … Continue » -
ExactTarget Connections 2011 – Blogging Live
Kyle and I will be attending ExactTarget's annual Connections conference in Indianapolis this week. We'll be blogging live about popular Connections 2011 sessions such as: Digital Impact and the Power of Insight Wikipedia: The Power of One Wiki One Vision. One Team. Be sure … Continue » -
Understanding which Social Media Platforms Align with Your Goals
Facebook, Twitter, Tumbler, LinkedIn and now Google+. The list of social media platforms keeps growing. How do you determine which Social Media platforms to utilize? This infographic from Mashable, which highlights the attributes of each platform, can help social media marketers determine which best aligns … Continue » -
How Google+ Blurs the Line Between Search Marketing and Social Media
The line between search and social media is becoming increasingly blurred. And at this intersection is CONTENT. The success of both search engine optimization (SEO) and social media hinges on relevant, applicable, easily sharable content. New to the digital platform is Google+ which has reached … Continue » -
Google+ Made a Splash—But will it Last?
In its first 21 days, Google+ boasted 20 million unique visitors, according to comScore. Initial reports show the majority of traffic coming from the U.S. (27% of total) and the 19-34 age demographic representing 58% of visitors. For more Google+ audience and traffic statistics, read these highlights from … Continue »
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