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Google Ads Go To “Press”
Bidding has opened up for Google print ads via AdWords, and advertisers can now, during a test phase, bid for full-page, half-page and quarter-page ads in various lifestyle and technology magazines, reports ClickZ. Google print ads provides circulation and readership data, including proportion of males … Continue » -
Paid Search to Grow 41% in 2006
One can only conclude that with the anticipated growth of paid search marketing, that the channel must be working. The fact that marketers can easily quantify the return and justify the investment supports the projections. So on to the numbers... The paid search marketing industry, … Continue » -
Right Place, Right Time
The concept of Behavioral Targeting is certainly nothing new to online marketers...in fact, its "buzzworthiness" dates back to 2004 . Most experts agree that it has unlimited potential because it works to make advertising even more relevant by dynamically matching an interest or offer to a … Continue » -
Growth of Online Dollars over Offline in 06
Online advertising growth rises again According to a recent analyst report, the speed of online advertising's growth, its benefit to offline campaigns, and recent online ad spending increases from major marketers all seem to be converging. Here's the online advertising supporting stats: … Continue » -
Google PageRank…Dead or Alive?
When examining natural search engine optimization these days Google's PageRank seems to be a lost indicator. There once was a day when page rank was all that mattered. Today you here nothing of it. Why? What is PageRank? As defined by Google … Continue » -
Email Open Rates Decline - Get Your Message Noticed
According to a recently released quarterly e-mail marketing report, while most e-mail marketing metrics are improving, email open rates continue to decline. How many emails do you receive each day and how many do you ignore? If you are like me, that number increases daily. … Continue » -
Google Site Targeting - a direct response or branding tactic?
Google's newest offering, Site Targeting, offers marketers contextual image ads. Marketers are able to select specific content sites across the Google network where they would like their ads shown. Examples of Google site targeting include: c|net, iVillage, The New York Times, and many … Continue »
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