Launch of Google Offers Will Challenge Daily Deal Competition

By Kyle Bumgardner on Jun 2, 2011

According to estimates from BIA/Kelsey, daily deal sales accounted for $873 million in revenues in 2010. This figure is expected to more than quadruple to nearly $4 billion in the next four years. It’s no surprise that Google announced recently that it will introduce a … Continue »

Google Display: “Watch This Space”

By Kyle Bumgardner on May 24, 2011

Did You Know? More than 40 percent of the ads that Google shows are now display-oriented, non-text ads. Efforts to more aggressively promote their display advertising efforts follow an influx of new innovations and creative campaigns from advertisers and agencies. Learn more about … Continue »

Interview: Radian6 CEO on Future of Social CRM

By Kyle Bumgardner on May 20, 2011

Enterprise cloud computing company Salesforce has acquired social media monitoring platform Radian6. “With Radian6, salesforce.com is gaining the technology and market leader in social media monitoring,” chairman and CEO of Salesforce Marc Benioff said in the company’s announcement. 5 Ways Salesforce … Continue »

Marketing Art and/or Science?

By Kyle Bumgardner on Apr 18, 2011

Many traditional marketers describe marketing as art, driven solely by imagery, emotion and unpredictable response. As a result, the art of marketing avoids accountability and fails to adjust to changes in consumer behavior or poorly directed campaigns. Some modern marketers suggest marketing is strictly science, … Continue »

How to Align Search Intent with Visitor Experience

By Eric Dudley on Apr 11, 2011

70% of users start with search engines for information, but only 1 in 4 of those searches are successful - with some even taking up to 13 minutes to complete. This is a huge opportunity for marketers. Search engines are a tool driven by intent. Searches happen when a … Continue »

Chipotle’s Integrated Social, Mobile, TV and Web BOGO Drives Exposure & Engagement

By Eric Dudley on Apr 4, 2011

Last month Chipotle ran a BOGO promotion for a new NBC show on Facebook. Anyone who watched the 90-second video promoting NBC's new show America's Next Great Restaurant was able to get a Chipotle coupon in return. The chain's founder and … Continue »

Google + 1 = Search Gets Better

By Kyle Bumgardner on Mar 31, 2011

Google launched their version of the “Like” button or search “Retweet,” which allows anyone to recommend search results to friends, contacts and others on the web with the click of the +1 button. How Google + 1 works: The +1 button will appear next to … Continue »

Social Media Drives Fan Engagement for NBA’s Bobcats

By Kyle Bumgardner on Mar 21, 2011

Pictured above: Michael Thompson and Seth Bennett - Charlotte Bobcats, and Kyle Bumgardner - WebsiteBiz The Charlotte Bobcats use Facebook and Twitter to connect with fans and build community. The 'Social Network Challenge' asks Bobcats' Facebook fans to sell tickets at a reduced rate for … Continue »