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How to Create a Strategic SEO Foundation
As explained in my last blog post on overcoming the challenges of being the SEO “middle man,” user generated content and link building are both crucial to improving search visibility and market share. But, before you begin, you need to address some foundational … Continue » -
SEO and the Middle Man
The Challenge of Being the Middle Man One of the hardest positions to be put in from an SEO standpoint is the role of the “middle man.” Whether you’re a distributor, reseller, or a retailer, you are the middle man between … Continue » -
How to Approach Mobile Marketing in 2012 and Win
Mobile is Big and It's Getting Bigger 44% of U.S. consumers will own a smartphone by the end 2012, according to a recent eMarketer survey on top trends, and 55 million will be using tablets to access the internet. As of June 2011, there were over 320 million … Continue » -
Why 2012 Online Advertising will Surpass Print, but not TV
Online advertising spending will surpass print advertising for the first time this year, according to a study released this week by eMarketer. With total ad spending expected to increase more than 6% in 2012, to $169.5B, online advertising spending is expected to increase 23%. Although 20%+ year over year … Continue » -
B2B Social Media Marketing Bridges Awareness and Conversation
B2Bs and B2Cs face unique challenges in digital marketing. And while they both have access to the same tools and tactics, B2B marketers have been much slower in the adoption of social media as a primary communication channel. Perhaps social media seems … Continue » -
‘Refresh’ On Search Relevancy since Google Fresh
As we know, Google is ultimately looking for information that is relevant to the user. But the ambiguity of relevancy can make it hard to pinpoint as a marketer. Relevancy keeps search marketers on our toes, striving to understand what is important for our clients … Continue » -
How to Target the New Consumer Online
Even with all the technological tools and social media listening capabilities we have as marketers, it’s increasingly difficult to keep up with new consumers continually shifting lifestyles, income levels and behaviors. If you could improve the targeting of your next campaign by … Continue » -
How Google Got Fresh: The Latest Algorithm Update
Google’s blog post by Amit Singhal on November 3, 2011 announced their latest algorithm update, Google Fresh, devoted to ‘giving you fresher, more recent search results’. Like their metaphor of warm oven-baked cookies, they conveyed ‘search results are better relevant and recent … Continue »
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