Are you interested in staying on top of the trends and changes that may impact your company’s digital marketing performance? If so, check out Marketer Insight, our digital marketing blog covering topics such as:
- Changes in the industry.
- New emerging online marketing tactics.
- Trends and what they really mean.
- How to gain a competitive edge.
Read on to learn about what's making an impact and driving results. And share your comments—we want to hear from you.
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B2B Social Media Marketing Bridges Awareness and Conversation
B2Bs and B2Cs face unique challenges in digital marketing. And while they both have access to the same tools and tactics, B2B marketers have been much slower in the adoption of social media as a primary communication channel. Perhaps social media seems […] Continue » -
‘Refresh’ On Search Relevancy since Google Fresh
As we know, Google is ultimately looking for information that is relevant to the user. But the ambiguity of relevancy can make it hard to pinpoint as a marketer. Relevancy keeps search marketers on our toes, striving to understand what is important for our clients […] Continue » -
How to Target the New Consumer Online
Even with all the technological tools and social media listening capabilities we have as marketers, it’s increasingly difficult to keep up with new consumers continually shifting lifestyles, income levels and behaviors. If you could improve the targeting of your next campaign by […] Continue » -
How Google Got Fresh: The Latest Algorithm Update
Google’s blog post by Amit Singhal on November 3, 2011 announced their latest algorithm update, Google Fresh, devoted to ‘giving you fresher, more recent search results’. Like their metaphor of warm oven-baked cookies, they conveyed ‘search results are better relevant and recent […] Continue » -
How QR Codes Help Align Off- and Online Marketing
Black Friday is right around the corner, which means most companies are gearing up for the big shopping season. Others are planning for the start of a new fiscal year. Regardless of your Q4 focus, aligning your offline and online marketing efforts, particularly around mobile, […] Continue » -
How Content Marketing Evolves with 1 to 1 Marketing
Marketing for the last 150 years has been push marketing, but for the first time ever, it is pull. Customers have an assemblage of voice whether it’s responding to NetFlix new pricing or discontent in Egypt over Mubarak. Content marketing is being shifted&mdash […] Continue » -
Why Your Online Marketing Strategy is a Game Changer
It wasn’t so long ago that developing a new website required a company to invest tens of thousands, or even millions, of dollars in the development of a custom content management system (CMS). The days of building a site from scratch are over, […] Continue » -
Connections 2011: How to Create Magnetic Content & Measurement Framework
Geoff Ramsey opened the Connections 2011 keynote with 2 issues marketers face: Lack of adequate metrics How to engage with consumers online with all the distractions Can you relate? Performance measurement is key. Ever hear: “Prove to me it works in the short-term and long-term.” […] Continue » -
ExactTarget Connections 2011 – Blogging Live
Kyle and I will be attending ExactTarget's annual Connections conference in Indianapolis this week. We'll be blogging live about popular Connections 2011 sessions such as: Digital Impact and the Power of Insight Wikipedia: The Power of One Wiki One Vision. One Team. Be sure […] Continue » -
Understanding which Social Media Platforms Align with Your Goals
Facebook, Twitter, Tumbler, LinkedIn and now Google+. The list of social media platforms keeps growing. How do you determine which Social Media platforms to utilize? This infographic from Mashable, which highlights the attributes of each platform, can help social media marketers determine which best aligns […] Continue »
