Job Description: Web Marketing Analyst

WebsiteBiz, the Southeast’s leading Interactive Marketing Agency, is actively seeking a passionate Web Marketing Analyst who wants to join a dynamic, growth & results-oriented company.  The web marketing analyst will play a key role in the success of our clients’ performance focused campaigns.

Summary:
Candidate will be responsible for the web analytics practice area strategy, processes, and delivery which provide information, insight, and recommendations to monitor, measure, and optimize online marketing for Fortune 1000 and middle market clients. This position will provide leadership, and execution in the analysis of all website and online marketing tactics including; data collection, developing tools and techniques for performance tracking and measurement, reporting of key performance indicators, providing quantifiable recommendations for site and marketing campaign optimization, and ad-hoc analysis as needed. The key to this role is the ability to provide data-driven insights which result in specific action plans and quantifiable business improvement.

Responsibilities:

  • Develop online analytics and business intelligence strategy and processes through alignment of performance metrics, analytics structure and reporting process with overall business objectives.
  • Generate reports from external and internal data sources, creating actionable trend information, and ensuring that internal team members have the information necessary to make informed business, marketing, and merchandising decisions.
  • Manage implementation, maintenance and improvement of Web Analytics platforms (Omniture Site Catalyst, Google Analytics, and Test & Target)
  • Set up and automate dashboards for key performance indicators.
  • Collaborate closely with Account Manager, Account Team and Account Strategist.
  • Develop and recommend best practice approaches to analyze online customer behavior, traffic flow, customer profiles, browse behavior, content effectiveness, etc.
  • Provide recommendations and best practices expertise to key business partners around scoping, designing, executing, and analyzing customer behavioral tests (e.g., A/B testing, testing for statistical significance).
  • Handle all tracking and reporting on web analytics, email marketing, display advertising, search, social and other consumer marketing functions.
  • Proactively identify opportunities to improve site effectiveness.

Job Requirements and Experience:

  • Bachelor's Degree in related field
  • 2+ years web analyst work experience with online marketing
  • Experience with Omniture Site Catalyst/HBX, WebTrends, and Google Analytics
  • Development of metrics, KPI's, business and enterprise performance measurement.
  • Outstanding project management and leadership skills, ability to influence cross-functionally in rapidly evolving business environment.
  • Excellent hands-on Excel & database skills.
  • Extensive experience in advanced data analysis techniques and statistical methods, including data modeling, querying and reporting tools, metrics reporting, prospecting, business intelligence and A/B testing.
  • Proven success helping B2B & e-commerce businesses deliver profitable results through advanced analytics.
  • Proven track record of managing multiple projects from start to finish, and ability to effectively juggle multiple projects.
  • Exceptional written and verbal communication skills. Strong ability to communicate analytics process and conclusions to account team.
  • Passion, leadership, self-motivation, driving towards results and a strong work ethic.

We offer a positive friendly environment, competitive salary, as well as the following benefits: paid time off (holiday & personal time), health insurance, employer matching retirement savings, and monthly lunch and learns!

Apply

To apply for this position send resume, references, and salary history.

WebsiteBiz, Inc. is an Equal Opportunity Employer


interactive marketing agency