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Internet Marketing Strategy Expands Brand Awareness and Drives Ticket Sales

Situation

The Biltmore Company recognized an opportunity to drive online conversions.  WebsiteBiz created and managed an integrated online marketing strategy designed to drive revenue, increase visitation and improve marketing ROI for Biltmore. 

Approach

WebsiteBiz worked closely with the marketing team at Biltmore to create an integrated online marketing strategy that included search engine marketing, email marketing, display media, and web analytics. WebsiteBiz created a three- year strategy to across four lines of business. Together, we implemented tactics drive results across key goals including total brand awareness, site visitors, email subscriptions, and online ticket purchases.

The Internet marketing strategy also included:

  • Integrated a new website with web analytics and email marketing solutions
  • Integrated paid search and display media to drive incremental brand and conversion lift
  • Aligned campaigns with seasonality, geographic targets, and audience demographics
  • Established key web metrics to drive marketing decisions
  • Maximize online ticket sales and hotel bookings to drive revenue via eCommerce

Results

  • Increased percentage of online tickets sold by over 300%
  • 22% lift in conversions as a result of integrating online marketing tactics

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