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How WebsiteBiz Helped a Leading Financial Institution Become the #1 Credit Card Issuer

Situation

A leading financial services company turned to WebsiteBiz to develop and launch a search marketing strategy for its credit card line of business.  WebsiteBiz faced the challenge of creating profitable acquisition of new accounts through the Internet channel and consistently producing competitive cost-per-acquisitions.  Through our approach of an integrated paid search campaign, we exceeded our customer’s acquisition goals and helped to establish the company as the number one consumer credit card issuer.

Approach

  • Integrate Google, Yahoo, & MSN Paid Search campaigns with client’s approval system
  • Optimize campaign to CPA and account targets across multiple brands
  • Test campaign segments, identify opportunities and inefficiencies, and adjust to maximize performance

Campaign Results

  • Consistently exceeded customer acquisition goals
  • Produced cost-per application forecasts for multiple products
  • Expanded to all brands and establishing the company as the #1 consumer credit card issuer

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