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Visit Charlotte Partners with WebsiteBiz, carbonhouse on Internet Marketing Initiatives
CHARLOTTE - Internet marketing agency WebsiteBiz (www.websitebiz.com) and Web design firm carbonhouse (www.carbonhouse.com) are bringing their search engine optimization expertise and design skills to the creation and implementation of Visit Charlotte's online marketing initiatives.
"Our mission is to promote the region as a destination for tourists, a host city for meetings and conventions and a site for sporting events," says Gina Hight, Senior Director of Marketing & Visual Communications for the Charlotte Regional Visitors Authority. "People are turning to the Internet to research tourist attractions and accommodations. We have worked with carbonhouse as our Web design firm since 2004, and we've been impressed by the results delivered by WebsiteBiz over the past year. Both firms understand our mission and are focused on enabling us to reach our audience online."
Visit Charlotte (www.visitcharlotte.com), a division of the Charlotte Regional Visitors Authority, has promoted the Charlotte region for over 25 years as a destination for tourists, a host city for meetings and conventions and a site for sporting events. The mission of the Charlotte Regional Visitors Authority is to effectively market and promote the region as a successful travel and tourism destination, and to efficiently and prudently manage publicly owned physical and financial assets, resulting in maximum sustainable economic impact and the finest quality of life. Accomplishing this mission requires developing short and long-term integrated strategies for marketing and sales, asset utilization, regional stakeholder coordination and customer satisfaction, as well as appropriate performance measures.
"Visit Charlotte is the first glimpse into our region for many visitors," says Eric Dudley, president of WebsiteBiz. "We are looking forward to continuing our partnership with Visit Charlotte to engage travelers via the Internet channel."
James Sack, principal/creative director of carbonhouse, noted that the firm launched a brand-new design of the Visit Charlotte site in June. "The new site is more engaging and textural," Sack said. "The overall design provides elements that visitors can almost reach out and touch. By using strong visual cues, the site accomplishes the task of combining a lot of information and content choices in a coherent, easy-to-use manner."
carbonhouse was founded in 1999 and offers branding, design and marketing services. The firm's diverse client list includes Visit Charlotte, Womble Carlyle, UNC Charlotte's Belk College and MBA program, Rowan Regional Medical Center, The Palisades, Tyler 2 Construction, Charlotte Research Institute and others. For more information, visit www.carbonhouse.com.
WebsiteBiz is celebrating 10 years of results-driven Internet marketing and is ranked as one of the Top 25 Advertising and Marketing Agencies by the Charlotte Business Journal. Core competencies include developing integrated Internet marketing plans, search engine optimization, paid search marketing, online media buying, permission based email marketing, Web effectiveness, Web analytics, and more.
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