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Source Technologies Generates Online Leads with Help from WebsiteBiz
CHARLOTTE May 3, 2006 -- A leading provider of innovative software, printer solutions, and self-service terminals, Source Technologies wanted to maximize their Internet channel as a source of lead generation and branding for their business. With more executives going online to research and find new products and solutions, Source Technologies turned to Internet marketing agency WebsiteBiz to gain a competitive advantage online.
By identifying industry trends and understanding Source Technologies' ideal prospect, WebsiteBiz was able to plan and launch a customized search engine marketing campaign to meet specific lead generation goals and increase Source Technologies' online visibility within search engines Google, Yahoo!, and MSN.
"We realized that having a website and choosing keywords was not enough to generate a return on our investment, and thanks to WebsiteBiz's work we have been able to develop and maintain a proactive Internet marketing strategy that aligns with our goals and produces measurable results for our business," says Glenn Fossella of Source Technologies.
Founded in 1997, WebsiteBiz helps companies acquire new customers, enhance customer relationships and build brand awareness through search engine marketing, online media buying, email marketing, Web site effectiveness and performance analytics.
"We are actively positioning Source Technologies to gain online market share through effective search engine marketing," says Eric Dudley, president of WebsiteBiz. "Together we are working towards achieving their goals for lead generation, brand awareness, and long-term customer relationships."
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