|
Mann Travel Cruises to National Presence with Help from WebsiteBiz
CHARLOTTE - November 2005 - A recent study suggests that by the end of next year, online sales will account for more than 15 percent of all cruise bookings. Another 33 cruise ships will be launched by 2007 creating even more opportunities for vacationers.
Mann Travel & Cruises, a full service travel agency in Charlotte, wants to create a more prominent national presence by taking advantage of the upward trend of booking cruises via the Internet. So they turned to WebsiteBiz for help.
WebsiteBiz in conjunction with Web site developer E-dreamz is providing a solution that will position Mann Travel & Cruises to maximize their online business.
"We're trying to branch out and reach customers on a truly national scale," says Mark Fletcher, Vice President of Operations for Mann Travel & Cruises." WebsiteBiz is helping us connect with the growing population of travelers who want to use the Internet to arrange their vacations but still have the service of an agency."
"What we're ultimately doing," says WebsiteBiz President Eric Dudley "is positioning Mann Travel & Cruises to compete nationally in the online cruise and vacation business. When someone shops for a cruise online, we will ensure Mann Travel & Cruises is there. Although we don't control the search engines, we have the expertise to influence the results that Google, Yahoo and MSN deliver."
WebsiteBiz Search Engine Marketing campaigns typically include competitive analysis, target audience research, keyword research and analysis, site usability, search engine optimization and paid placement, measured with website analytics.
"We will actively market the site, review the results and further optimize the site's performance," continues Dudley. "One of the key performance indicators will be incremental online cruise bookings.
Founded in 1997, WebsiteBiz helps companies acquire new customers, enhance customer relationships and build brand awareness through search engine marketing, online media buying, email marketing, Web site effectiveness and performance analytics.
 |
