Press Release

WebsiteBiz Helps Manufacturing Firm Open New Marketing Channel

CHARLOTTE - With 60 years of experience in designing, manufacturing and marketing RF coaxial connectors to various industries, Kings Electronics understands the importance of continually looking for better ways to serve its customers. So when the company launched its new Direct CONNECT service with the promise of rapid response and delivery to end-users of their products, they enlisted the expertise of WebsiteBiz to help them reach those customers via the Internet.

"By focusing the company's efforts on the end-users of connector products, Kings Electronics is seeking to improve brand awareness and expand our customer base in the North American market," says Holli Mills, Marketing Manager for Kings Electronics. "We believe that marketing via Internet is a direct channel of communication with those customers and that search engine marketing is a key component to our overall plan."

WebsiteBiz Search Engine Marketing campaigns typically include competitive analysis, target audience research, keyword research and analysis, site usability, search engine optimization and paid placement, measured with website analytics.

"We are excited to be partnering with Kings Electronics to help them profitably expand their customer base online," says Eric Dudley, president of WebsiteBiz. "That includes leveraging our teams' capabilities to establish and improve their visibility on leading search engines like Google, Yahoo and MSN."

Founded in 1997, WebsiteBiz helps companies acquire new customers, enhance customer relationships and build brand awareness through search engine marketing, online media buying, email marketing, Web site effectiveness and performance analytics.