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WebsiteBiz Execs Discuss How to Get Results from Integrated Internet Marketing
CHARLOTTE - Eric Dudley and Kyle Bumgardner of Internet marketing agency WebsiteBiz (www.websitebiz.com) presented "Getting Results from Integrated Internet Marketing" to the Charlotte Chapter of the American Marketing Association (CAMA). The discussion focused on industry trends and challenges, online acquisition opportunities, and case studies demonstrating the results of integrated Internet Marketing including Search Engine Marketing, Online Media Buying, and Email Marketing.
Eric Dudley is founder and president of WebsiteBiz, Inc and an expert in acquiring and retaining customers through the Internet marketing channel. His views on online marketing strategies, search engine marketing, online media buying, permission-based e-mail marketing, website effectiveness, and web analytics have appeared in several publications including Bank Systems & Technology, Charlotte Business Journal and The Charlotte Observer.
Kyle Bumgardner is Director of Business Development for WebsiteBiz. His sales and leadership experience includes years of aligning with senior level executives to provide technology and marketing solutions that meet their needs.
WebsiteBiz delivers results-driven online marketing campaigns designed to acquire new customers, generate revenue, build brand and enhance customer relationships. By analyzing and understanding online audience behavior, aligning campaign tactics with specific business goals and employing a continual improvement methodology, WebsiteBiz maximizes clients' return on their online marketing investment.
WebsiteBiz is celebrating 10 years of results-driven Internet marketing and is ranked as one of the Top 25 Advertising and Marketing Agencies by the Charlotte Business Journal. Core competencies include developing integrated Internet marketing plans, search engine optimization, paid search marketing, online media buying, permission based email marketing, Web effectiveness, Web analytics, and more.
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