Our clients are realizing extremely high results based on solid Internet marketing best practices. This month we highlight a case study in the highly competitive credit card space resulting in unbelievable growth. Please see for yourself and provide any feedback, as we are open to discuss details with you in person.
On another note, as we continue to grow please help me welcome our newest team member Ron Hassay, a certified Google Advertising Professional.
The Pulse of Internet Advertising Why it’s becoming a larger slice
As companies invest more in Internet advertising, it’s no surprise that this year alone will be a bigger year in terms of Internet advertising spending. Here’s just a few points to consider:
$16.7 billion will be spent in ‘06, and next year it will be over 20 billion!
5-8% of all spending online will be on internet ads
Internet ad spending will surpass radio ads by 2009
Paid search spending dominates the Internet ad pie with over 42% of all spending
US Paid Search ad spending will surpass 10 billion mark in 2009
Case Study: How WebsiteBiz Helped a Financial Institution Improve Customer Acquisition and Become the #1 Consumer Credit Card Issuer
Challenge
A leading financial institution's marketing strategy was bringing in too few new consumer credit card accounts in a very competitive market
Solution
The company turned to WebsiteBiz to develop a strategy and launch their search marketing campaign for its credit card line of business.
WebsiteBiz provided the capability to optimize new account acquisitions by "weighting" different types of conversions based on their value-from instant approvals to deferred applications for credit review.
WebsiteBiz integrated Google, Yahoo! and MSN Paid Search platforms with the client's back-end application approval system.
WebsiteBiz optimized the client's campaign to a CPA (Cost Per Account) and gross account targets across multiple brands.
Find out the other solutions we employed and the results achieved
Pulse of Internet Advertising 
Our clients are realizing extremely high results based on solid Internet marketing best practices. This month we highlight a case study in the highly competitive credit card space resulting in unbelievable growth. Please see for yourself and provide any 
