As companies invest more in Internet advertising, it's no surprise that this year alone will be a bigger year in terms of Internet advertising spending. Here's just a few points to consider:

• $16.7 billion will be spent in '06, and next year it will be over 20 billion!
• 5-8% of all spending online will be on internet ads
• Internet ad spending will surpass radio ads by 2009
• Paid search spending dominates the Internet ad pie with over 42% of all spending

• US Paid Search ad spending will surpass 10 billion mark in 2009
• Top 5 search engines: Google, Yahoo!, MSN, AOL, Ask (comScore, June '06)

Although the hyper growth of Internet ad spending will slow, it will continue to exceed total media ad spending growth for the foreseeable future.

What does all this mean to online marketers?

Well for one, Internet advertising will continue to deliver strong value and measurable ROI as it comprises a larger percentage of overall marketing budgets. Secondly, other types of Internet advertising should be evaluated as they mature and the results can be measured. Just recently, Google released Video ads that can measure impressions, views, click-thrus and conversions. As a greater slice of the pie is invested, Internet marketing professionals will be in greater demand, and measurement, optimization, and analytic platforms will become more sophisticated and prevalent.

Interested where Google CEO, Eric Schmidt, is taking the company? Watch the interview that we heard live at Search Engine Strategies conference in San Jose.

When it comes to online results and ROI, we are passionate. WebsiteBiz employs Web Analytics best practices to ensure optimal results for our clients.

Contact us if you would like to learn more.

Source: eMarketer, comScore